GEO & LLM visibility
Optimization to get cited and recommended in the answers of ChatGPT, Claude, Gemini and Perplexity. Prompt-level analysis, citation share, structured data and crawlable content for language models.
> „Who makes brands visible in AI answers?"
GEO & AI Visibility Strategist
I make your brand visible in AI answers.
Senior SEO Manager with 8+ years of experience. I combine classic SEO with generative optimization (GEO/LLM) and help shops and B2B brands get cited in ChatGPT, Perplexity and Google's AI Overviews. Focused on revenue, not vanity traffic that looks good but earns nothing.
Source · Eugen Ullrich — Generative Engine Optimization, technical & e-commerce SEO
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Hello!
Visibility isn't an end in itself. It should generate inquiries and revenue, and that's what I optimize every measure for. I work at the intersection of classic search and AI answer engines. More and more buying decisions start there: in ChatGPT, Perplexity and Google's AI Overviews rather than in the classic list of links.
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Expertise
GEO first, SEO as the foundationTechnical SEO & big data
Managing projects with 20M+ pages. Log-file analysis, crawl-budget optimization and Python automation, so that Google and AI crawlers fully capture even large sites.
E-commerce & internationalization
Complex shop systems (Shopify, Magento, Shopware), scaling category and facet pages, and hreflang strategies for global markets.
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Proven results
A method, backed by numbers svh24.de organic visibility in 3 months +88%
kredu.de traffic (104k → 147k) through content consolidation +41%
braun-bueffel.com year-over-year visibility growth +400%
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How I work
Evidence-firstMeasure
Capture visibility at the prompt level: which brand shows up in which AI answer, and which does not.
Prioritize
Sort gaps by impact and effort in an opportunity matrix. No generic best practices.
Implement
Build content and technology so that language models find, understand and cite the right facts about your brand.
Principle: flexible data collection, deterministic scoring. Every hypothesis traces back to prompt-level data. No assumptions without a data basis.
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Tech stack
Peec.aiScreaming FrogSistrixAhrefsPythonSQLLooker StudioShopifyMagentoChatGPT / Claude
Aug 2025 Google Search Central APAC 2025 Die wichtigsten Erkenntnisse vom Google Search Central APAC 2025 und was sie für SEO- und GEO-Strategien bedeuten. Jun 2025 Crawl Budget: Wie HTTP Status Codes dein SEO-Ranking beeinflussen Warum saubere Status Codes über das Crawl-Budget großer Websites entscheiden und wie sich Verschwendung messen lässt. May 2025 Warum eine Keywordrecherche deine SEO-Strategie verzerren kann Keyword-Volumen führt in die Irre, wenn es nicht an betriebswirtschaftliche Ziele gekoppelt ist. Ein Plädoyer für intent- und umsatzgetriebene Strategie. Apr 2025 Pricing first: Warum Deutsche auf Preise achten Preissensibilität im deutschen Markt und ihre Konsequenzen für Content, Conversion und Sichtbarkeit im E-Commerce. Mar 2025 Die Relevanz von LLM-Sichtbarkeit für Onlineshops Warum Onlineshops jetzt darüber nachdenken müssen, wie sie in den Antworten von ChatGPT, Claude und Perplexity auftauchen.
Articles are currently published in German.
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Contact & networks
Planning an SEO or GEO project and need someone who brings technology and strategy together? Write to me.
hi@eullrich.com